About Julep

Julep Wants to Help You Take Control of Your Financial Journey

illustration of man atop a mountain with scope

Many apps and services offer complicated financial tools and information, but users continue to feel stressed and struggle to make change.

Julep is not just a personal finance app. We’re also a personal wellness app. Finances are a huge source of stress for most people, which can have negative effects on both mental and physical health.

We’re here to help tackle that stress, provide some peace of mind, and, most importantly, improve well-being. Our mission is to empower individuals to take control of their finances.

Our Values

people celebrating


Managing your finances can be hard, and most people are very critical of themselves and their own money decisions. We aren’t here to judge you, but to support you in making your best decisions with compassion and kindness.

Illustration of people helping each other along a graph line pointing up


Everybody makes mistakes from time to time, especially about money. After all, we’re human! We recognize that emotions, attitudes, motivations, cultural beliefs, values, and worldviews shape our members’ decisions. We’ll give you solid money management tips and tools, but also work with you to understand better why you make the choices you do.

illustrated hand pressing start button for rocket


We will present you with the best information available in the industry and help you understand how it applies to your situation. This approach empowers our members to make decisions about money with confidence, and consistent with their values and priorities.

illustration of people putting coins into a piggy bank


We understand that we’re only successful if our members are successful, so we’ll work tirelessly to help you succeed in meeting your personal financial goals.

illustrated hand holding light bulb


We hold our members’ data confidentially. We’ll tell you when we have relationships with companies you may encounter in your Julep journey, like banks, credit card companies, and insurance providers. In short, we always act in the best interest of our members.

happy people on a piggy bank


Personal finance is complex and can be overwhelming. We will remind you that financial wellness is a journey and not a destination, and that the journey is more than half the fun!