Financial Wellness

Healthy habits that help build financial freedom

Ah, the sweet smell of financial freedom. The kind of freedom that forever banishes the bank account balance scaries. The kind where the paycheck hits and actually lasts until it’s time for the next one (and then some). We’ve all made a few money moves that we’re not...

How to achieve financial abundance

From your favorite YouTube guru to the most popular daily affirmations page on Insta, the phrase “financial abundance” has been an elusive buzz phrase we’ve all heard. But what does it really mean? Financial abundance is about recognizing the limitless opportunities...

Is the decoy effect hurting your budget?

Imagine you’re at a restaurant. Three options for a combo meal are small, medium, and large. The large combo is slightly more expensive than the medium, so it is the best value. You've likely fallen victim to the decoy effect if you opt for the large combo rather than...

How emotion and logic affect financial decisions

One of the key assumptions of economics is that people behave rationally. That is, they tend to select products logically after weighing the costs and benefits. But as humans, we know that’s not always true — humans are driven by emotions. Therefore, we need to be...

Why do people hoard toilet paper during pandemics?

Remember those early days of the pandemic when people were stockpiling toilet paper? Or maybe you've seen people lining up to buy limited-edition sneakers? Perhaps you've even bought something on Amazon because of that little red tag that says "only two left in...